Coleman was a polarizing prospect who went 33rd overall to Buffalo last April and then had a rookie season that ensures he'll remain polarizing. Despite running a 4.61 40-yard dash, Coleman was mostly used as a deep threat, a la Gabe Davis before him, averaging 19.2 yards per reception while catching 50.9 percent of his targets at a 15.2 aDOT (third deepest among WRs with 300-plus routes). He then caught just three of eight targets for 22 yards in three playoff games, although he topped 50 percent snap share each time, notably working ahead of Amari Cooper. The Bills aren't bringing Cooper back, but they did sign Joshua Palmer, whose 14.9 aDOT for the Chargers last season ranked fifth among WRs. Offensive coordinator Joe Brady might use Palmer as the deep threat to open up Coleman for a more varied, fantasy-friendly role, but it's also possible Coleman ends up battling just to stay on the field, considering the Bills use a lot of heavy formations and also have Khalil Shakir and Curtis Samuel at wide receiver.
