The Bills unleashed a new-look rushing attack in 2024, with offensive coordinator Joe Brady tapping into a dominant ground game that was largely dormant in prior years. The player reaping the greatest benefits was Cook, who went from a two-touchdown runner in 2023 to 16 touchdowns last year, even while taking 30 fewer carries. After just five carries inside the 5-yard line in his first 326 NFL rush attempts, Cook got 15 chances inside the 5 among his 207 carries last year. These developments are encouraging for Cook, yet his TD rate is plainly marked for regression in 2025. But he's seeking a contract extension, and if he receives one it will presumably be costly, at which point Cook's increased pay would incentivize the Bills to maintain his workload, despite the promise of backups Ty Johnson and (especially) 2024 fourth-round pick Ray Davis. Good as Cook is, he's still a smaller RB (5-foot-11, 190) who is not built for power functions, while by contrast Davis is dense and powerful (5-9, 220). An extension would be big for securing Cook's workload projection this season.
